brand

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Hotels are complex ecosystems, and there are multiple ways to improve your brand reputation with effective revenue management

Successful branding is the curation of a unique identity that leaves a lasting impression on your audience and differentiates your hotel in a crowded market

By aligning your upselling efforts with your brand, you can transform every guest interaction into an opportunity to showcase your unique value proposition

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

A hotel brand is a result: it is the feeling and perception generated in each person, by the brand story that is told, demonstrated and/or experienced

Read on to get insights into the power of hotel branding and how a compelling brand can build trust and ultimately help you grow your direct business

The opportunity lies in embracing branding as a consistent practice, where logo and tagline come last and branding takes a seat in the heart of the business