booking

The uncertainty around travel, and ever-changing restrictions as a result of the pandemic, continue to have a negative impact on the region

To navigate this complicated holiday season, marketers will need a thorough understanding of how the pandemic will impact travel

Due to rising concerns that travelers have when booking, the data that supports their decision is now shifting its structure and content

There was a slowdown in web traffic, pick up and pace across most markets, with Europe suffering consequences of a second lockdown

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Far fewer hotel closings are expected during Europe’s second lockdown. Germany and the UK showed less than 10% closed from the first lockdown

When news of the travel bubble between Hong Kong and Singapore was announced, interest in hotel searches increased dramatically

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

Combining data from New Zealand and Australia, we can see a steady flow of recovery growth in occupancy rates, despite major lockdowns

Concern for the long-term profitability of your hotel assets lies with you alone. The cheapest option will almost always end up costing more