booking

Guest reviews have a big impact on booking rates. In fact, more than half of travelers say they would never consider a hotel with no online reviews

Here are our tips to retain last-minute searching millennials on your hotel website and convince them to book a stay at your property

Although it is impossible to predict the future with 100% accuracy, a hotel can and should work on scenarios based on available market data

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

A mix of both price and non-price direct booking benefits like the one in this campaign is beneficial for both hoteliers and guests

Within the hospitality industry, booking hesitation is incredibly high; in fact, conversion rates for hotel websites average between 1.7% and 2%

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

Customer retention strategies in hotels are essential to fostering brand loyalty and turning your current customer base into loyal guests