booking

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Expedia Search & Sort Factors Update: What Impact for Hoteliers?

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

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How to Convert Meeting Planners on Your Hotel Website

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

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How To Influence Travelers “On The Fence” Planning a Trip in 2022

There are three critical touchpoints that you can impact, which can influence the decision-making journey of travelers who are still on the fence

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Repackaging Hotel Packages

There are many packages to choose from, and after a while they start to look the same. You need to be creative to stand out from the competition

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How To Avoid Cancellations And Minimise Impact On Your Hotel

The risk of cancelled reservations is something inevitable for every hospitality property. NB: This is an article from yieldPlanet Some guests will always cancel the reservation for different reasons, but […]

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The Cost of Guest Acquisition: Making Most of Your Booking Channels

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

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coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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Independent Hoteliers Should Move Beyond Traditional Loyalty Models

Independent hotels can drive direct bookings and enhance guest loyalty with a modern, loyalty platform that allows guests to look, get hooked, and then book

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Increase Web Conversion of Paid Traffic by 31% in 2 Months (Case Study)

Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

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How To Drive More Direct Bookings Through Digital Marketing

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

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