booking

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

Customer retention strategies in hotels are essential to fostering brand loyalty and turning your current customer base into loyal guests

Material direct booking benefits can be something really special that also positively impacts the overall guest experience; these are often really effective

We have outlined ideas that are easy to implement, involve no costs and have a proven track record in the hotel industry in bringing you website traffic

We highlight some of the top concerns as we enter the shoulder season, and what steps your hotel should take to be prepared

The more guests lost to booking abandonment, the more hotels must spend to attract new leads. This is alarming when we consider cost of customer acquisition

How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand