booking

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

You suddenly find yourself with a slew of last-minute cancellations and bend over backwards trying, desperately, to sell those rooms

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

The hotel booking engine acts as an intermediary, allowing customers to search for and compare products, make reservations, and complete transactions online

We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

Complex – there is no better word to describe today’s booking process. Year on year, travelers’ expectations are evolving, and so is their purchase journey

A successful booking abandonment campaign relies heavily on email marketing to re-engage and recover lost online bookings