booking

Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel

Most hotel marketers will agree that in today’s fast-paced and attention-deficit online environment, we have less than a few seconds to make a memorable first impression. NB: This is an […]

Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get

Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world

Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one

Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

It’s important to unlock revenue potential even while travellers are still deciding on their plans if you want to stay ahead of the competition

OTAs are just a channel… nothing more. This is your hotel, your guests, you provide the service to make your customers feel welcome, but check your T&Cs