booking

booking.com are one of many otas who charge hotels fees

Booking.com’s Shift to Merchant Model and How Hotels Can Compete

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

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2 empty sun loungers beside a hotel pool with city skyline view reflecting the need to develop revenue management strategies whether a city beach mountain or countryside reflecting facilities that can be used on the hotel website to elevate the booking performance

Creative Ways to Elevate Your Hotel Website Performance

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

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Why Should Your Hotel Manage Online Real Time Bookings?

Real-time reservations are one of the easiest ways to increase profitability through upselling and paying less commission to third party reservation sites

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How To Increase Bookings in a Cookieless World

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings

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Don’t Miss An Opportunity To Get a 5-star Review Every Time

If 95% of all travelers read online reviews before booking, then how can you increase your stars on top guest review sites to gain traveler confidence?

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How Often Are You Being Undercut On Metasearch?

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

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one hot air balloon rising above 4 others reflecting importance for hotels to adjust their booking behaviour before competition do

Take Advantage Of Changing Booking Behavior Before Your Competition

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

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How to Capture and Create Hotel Demand

Adopting these techniques to convert existing demand and create demand from new sources, you’ll put your hotel in a position to outperform your competitors

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How to Boost Hotel Bookings With Your Booking Engine Data

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

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5 Ways We Should Rethink Demand Right Now

The challenge with this approach to measuring demand is that these benchmarking services only measure converted demand for hotels

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