booking

At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

Switching from old methods to focusing on guests means tailoring what you offer to their likes and what they’ve done before

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly

Restrictions can cover various areas, including pricing, booking conditions, availability of rooms and services, and general capacity

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

Tackling booking engine abandonment requires a strategic approach. By implementing these tactics, hotels can turn hesitant browsers into satisfied bookers

By implementing the strategies discussed, you have tools needed to optimize your phone reservations and reap rewards of higher direct bookings

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused