booking

Let’s focus on the here and now, and the most crucial priority – which is managing the small things that will help increase your Easter and summer booking

Bed banks are middlemen between hoteliers that aim to have decent occupancy rates and travel providers looking for inventory for their end customers

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

Whether a special brunch or an extravagant egg hunt, offering families a place to spend Easter weekend together can bring great exposure in your community

The off-season can be a challenging time for hoteliers. Implementing these strategies, you can make the most out of the off-season and drive bookings

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

The phrase “forward looking data” will be less used, and hotels will go back and talk about the good old calendar with seasons, holidays, events, etc

To maintain high conversion rates, it’s key to give potential guests a reason to choose you over competitors whatever their position in the booking journey

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two