booking

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

Hotel loyalty points programs provide an easy opportunity for an independent property to establish loyal customers

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

Contrary to instinct, reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel credibility

The effects of shopping cart abandonment go far beyond the missed revenue opportunity that occurs in the moment – there is a ripple effect

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

A confirmation email has the power to build your guest’s trust and loyalty, get them excited about their upcoming stay, and generate additional revenue