booking

How guests choose hotels during online booking

Just how do guests dwindle down their hotel selections during the online booking process? Two hospitality professors aimed to find out, looking beyond clickstream analysis by using eye tracking to […]

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Look Ahead, Not Back, to Forecast Demand

For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]

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Understanding Online Distribution Channels

In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]

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Hotel ADR Rise vs Distribution Channels Cost

According to the latest TravelClick data launched early May 2015, Hotel bookings from individual business and leisure travellers spiked across a variety of digital channels in the first quarter of […]

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Driving bookings through social media

Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]

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The Future of Hotel Booking

Sabre has released a new travel trend report with advice for hoteliers on how to sell to modern travellers. The Future of Hotel Booking – A Guide to Hotel Retailing, […]

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Marriott is using mobile messaging to transform visiting a hotel

Marriott Hotels is redefining the hotel visit with mobile at the center, enabling members of its loyalty program to engage in real-time conversations with staff before, during and after a […]

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eight ways hotels can improve online reservations

London-based start-up Triptease has released a list of eight things that hotels can do to improve online reservations, after surveying 1,000 people. Recommendations at the top of the list include […]

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Accor fights OTA with open enrollment for independents

Accor has rebranded itself into AccorHotels while also opening up its booking platform to independent hoteliers. This bold move is taking the fight to online travel agencies by giving independents […]

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Implementing direct bookings within the online distribution jungle

The world is on the move. Tourist arrivals and spending on leisure tourism keep growing and experiencing one of the highest growth rates is South-East Asia. Just this year, Thailand […]

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