booking

Reducing friction is key to any modern pricing strategy

Nobody wants to stand in the way of the booking, but what revenue managers should really be striving for is engagement. Reducing ‘friction’ in the travel planning process seems to […]

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Hoteliers, disrupt before someone else does

Fundamental changes to the digital landscape are giving rise to a new breed of travel distribution competitor. Here’s how hoteliers can combat them. Hotel distribution companies face fundamental disruption as […]

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Increase Bookings With Color Psychology

How can colour be used to power up your hotel website for maximum conversions and bookings? Color influences our perception. It can change the way we think and feel about […]

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As OTA Giants Rise, Google & Amazon Wait Their Turn

In the never ending battle between hotels and online travel agents, the first quarter of 2015 saw OTA gaining valuable ground. Already, the distribution channel which includes players like Expedia, […]

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Savvy Independent Operators Drive Loyalty and Revenue

Smart independent operators know their guests are online – and are reaching them there to increase loyalty and revenue. Here is how. “We know our guests and keep them coming […]

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Experts weigh in on how to disclose resort fees

Whether to bundle resort fees into room rates or separate them is a source of debate in the hotel industry, but experts agree that transparency and full disclosure are musts. […]

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Lufthansa GDS fee poised to start

Lufthansa will charge UK agents £11.30 per GDS booking from Tuesday as it remains committed to transforming distribution by imposing a worldwide Distribution Cost Charge (DCC). The carrier’s UK regional […]

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How Distribution Systems Are Like Seat Belts

Many of us with children have faced the question: “Why do I have to wear a seat belt?” Most people use them, of course, because there’s no great alternative for […]

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Strong advance bookings show positive outlook

As the end of summer nears, hotels in major North American markets are focusing on capturing bookings for early 2016 as opposed to last-minute travel deals, according to data from […]

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Most Valuable High Touch Channels in the Digital Age

These days, the guest journey has grown more complex. On a typical day in 2015, millions of people worldwide will book lodging accommodations. The exponential growth of the internet and […]

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