booking

Within the last five years, the term “travel like a local” has resurfaced as a resounding credo among modern travelers. Travelers no longer seek souvenirs, they covet unique experiences. Today, […]

Instant booking on metasearch sites is nothing totally new, but is becoming quite a big thing, with Google having recently doubled down on it. If metasearch is leading to increases […]

Homes listed on the Airbnb site are to be bookable via STA Travel both online and through an in-store referral scheme. STA Travel is the first high street travel agent […]

Today more than ever American travelers are relying on the innovative web and app-based platforms developed by OTAs to effectively search, compare and book travel options across hotel brands, according […]

While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]

As the fall season comes into full swing, hotels in major North American markets are experiencing an improved advance booking pace, as well as healthy increases in both transient (individual […]

Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past […]

Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google’s hotel distribution influence. 1. Consumers no longer have to […]

As in many industries, pricing in airlines is often considered a headquarters function, a process that may require detailed customer segmentation, complex demand forecast algorithms and optimisation routines. For airlines, […]

Many travellers do not really understand the roles of online travel agents (OTAs), travel search sites and suppliers, says travel search site Wego. Many are also confused as to who […]