booking
Six questions about the future of rate parity
NB: This is viewpoint by Jason Q Freed, managing editor for Duetto Research. Attendees on a recent webinar hosted by Tnooz titled “Hotel pricing in a post-parity world” were […]
Study Identifies Areas of Improvement for TMCs
Changing Booking Behaviors Mean TMCs Can Play Greater Role Helping Travel Programs Manage Bookings and Capture Data A new GBTA Foundation study released today confirms that travel buyers want […]
Google power, and its latest statistics, dominate BTO
Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary […]
Hotels Squander Millions By Ignoring Their Best Revenue Prospects
Ask most hoteliers how they attract prospective guests and they’ll tell you about their marketing campaigns and loyalty programs. Ironically, the lowest hanging fruit for most hotels goes mostly […]
Airbnb data reveals impact of the sharing economy
More than 3 million people in the UK used Airbnb accommodation for their travels this year in a boost to the sharing economy, the site has revealed. There were […]
Expedia full funnel study offers insight
A recently published study by Expedia Media Solutions has shed more light on how travel bookers in the US journey to their product of choice and what this means […]
Travellers spend more time booking hotels than flights
Sojern’s new Interactive Hotel Insights Report reveals two major consumer behaviour changes – travellers are spending more time on the hotel path to purchase than for airlines and last-minute bookers […]
Is your booking flow ready for the Millennials?
NB: This is a viewpoint by Eddie Robb, managing director for Make It Social. The market is at a tipping point. Millennials are poised to become the dominant consumer segment globally, […]
Expedia CFO: Airbnb Getting Into Hotel Booking Is a Serious Threat
The websites that have the most comprehensive set of lodging choices, whether they are hotels, vacation rentals, apartments or igloos, will dominate. Expedia, through its HomeAway acquisition and intent […]
Want to generate more bookings? Don’t bet on social ..!
We recently conducted a study to find out just how much independent accommodation providers (like B&B’s, independent hotels and self-catering properties) are using social media to advertise their business. And […]