booking

8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed

Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel’s mobile app. With a few finger taps, she requests an airport […]

Read more

How Airlines Can Improve Destination Content To Inspire Bookings

Judging by the destination content airlines continue to dispense and customers continue to ignore, there’s an opportunity for innovation. In a recent survey* of travellers we asked: How much time […]

Read more

6 Ways to Grow Direct Bookings with Booking Engine Data

Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]

Read more

Reimagining the Online Booking Channel

For many years, hotels and OTAs have had an ongoing feud, acting more like rivals than the (business) partners that they should be. NB: This is an article by Mike […]

Read more

How to Ensure Your Booking Engine Tracks Correctly in Google Analytics

If you are like most hoteliers, you have a website that links to a booking engine which sits on a domain other than your own. Having more than one domain […]

Read more

Which benefits will turn your lookers into direct bookers?

We’ve seen a lot of hotels go live with our Direct Booking Platform – around 17,000 at the last count. And that means we’ve seen thousands of different offers that […]

Read more

Metasearch Players Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing […]

Read more

Close the Guests Journey Loop: Engagement, Retention, and Acquisition

Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]

Read more

British Airways, Lufthansa and a smell-the-coffee moment over distribution

It has taken two years, but two major global carriers have now started to put the squeeze on the old airline distribution model. Is it an attack by Lufthansa and British […]

Read more

Tips and tricks to get the best from your online booking engine

An online booking engine for your hotel is imperative if you want to capture direct bookings and reduce the commission you pay to online travel agents (OTAs). The majority of […]

Read more