booking

2018 Budget Season: Own Your Guests (Stop Renting Them)

You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are […]

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How to benefit from hotel metasearch on a limited budget

There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing […]

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Can Google search results predict hotel occupancy rates?

Google and STR have recently joined forces to share findings on how accommodation searches in New York and London correspond to hotel demand and occupancy data for those markets. NB: […]

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Hotel Distribution and Marketing Strategies for the Customer Journey

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for […]

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Millienials Are Choosing OTAs – How Can Reviews Change Their Mind?

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality […]

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Booking.com experiments with star ratings to test price sensitivity

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the […]

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New Mobile User Experience on Google Hotel Ads

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters […]

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Why the guest booking journey begins at choosing a destination

The guest booking journey can often be a long one, with a nonlinear approach taken by most travellers. However, in part one of our guest booking journey series, we discovered […]

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Why personalisation can deliver 6% more revenue for your hotel

All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]

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The war is over, and the OTAs have won

It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]

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