booking
Direct booking challenge grows as hotels lure business travelers
NB: This is an article by Tim MacDonald of Concur As companies worldwide grapple with the rise of direct booking, suppliers are accelerating this industry shift by bringing strong […]
Last-click attribution is so last year
Multichannel attribution is hot topic for travel marketers. Tom Bacon shares three tips for getting it right As we all know, most travel planning has become more complex, less […]
Hotels and OTAs race to revamp loyalty programs
Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their […]
Why apps are worth the effort for travel
NB: This is an article by Jon Hudson, Criterio‘s Head of Mobile, Americas That consumer browsing and buying behaviour of travel is changing is now fact. In many places, […]
Microsoft brings bots to Skype for Hotel booking
Microsoft’s recently launched, A.I.-powered bot Tay may have embarrassed the company when Twitter users taught the machine how to be racist, but Microsoft hasn’t given up on the future of […]
Adapting To Hotel Booking Habits Of Millennials
Baby boomers were once the most coveted demographic group for the hotel industry, but in recent years millennials have become the largest age group in the US with one […]
Strengthen Your Direct Bookings: Use Customer Personas
NB: This is an article by NetAffinity Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford (played by Leonardo Di Caprio) asks a friend […]
Fragmented Performance Dampens Spring Hotel Outlook
NB: This is an article from TravelClick While new bookings are up at the start of the spring season, with 17 of the top 25 North American markets showing committed occupancy* […]
3 Simple Strategies to See Direct Booking Skyrocket
NB: This is an article by Pam Levesque, General Manager of Blue Bay Inn and a Guest Author with Leonardo When I started working at the Blue Bay Inn […]
Report finds smartphone bookings ‘not popular’
Consumers don’t like booking holidays on a smartphone. That is the conclusion of leisure market analyst Mintel in its most up-to-date review of the UK holiday market. Holiday bookings […]
