booking
Hotel bookings receive chatbot treatment
DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]
Battle to Book Direct May Be Won, But the War Will Not
” Book direct ” is the war cry of hotel owners, management company executives, chain CEOs and many marketing consulting groups. Like real war, the costs and benefits must be […]
More hotels offer discounts for booking directly
Hotel companies are aggressively battling for online booking by offering their most loyal customers discounted rates for reserving directly with them. On July 20, Choice Hotels International will introduce a members-only discounted […]
glh Hotels, launches “Choose Your Own Room”
London hotel group glh Hotels, today announces the launch of Choose Your Own Room – the world’s first online booking site that lets guests choose the exact room they want […]
Are Travel Booking Bots Hot or Not?
NB: This is a viewpoint by Gadi Bashvitz, founder and CEO of OLSET. In the past few weeks I have been asked many times by partners, customer and friends what […]
Hotwire accommodates evolving travel behaviors
Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after […]
Simplified & speedy trumps optimizing for conversion
Two analysts at Forrester’s CXNYC 2016 advised brands to follow guidelines for optimizing mobile engagement and driving revenue – such as simplifying tasks, avoiding taunting error messages and removing unnecessary […]
Can Booking Engine Data Boost Direct Bookings ?
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has an almost overwhelming amount of data. That data can be used to […]
Mobile is #1 for travel research and booking
Just two weeks ago, Memorial Day kicked off the 2016 summer season, bringing with it the promise of sunshine, barbecues, outdoor activities and, of course, some much-needed vacation time. As […]
How personalisation is affecting business travel
Is personalisation a threat to managed travel, or a benefit that’s being delivered too slowly? Both, it seems… The potential impact of personalisation and the use of data on the […]