booking
3 Ways to Recoup Revenue Lost to OTAs at Booking
OTAs have become somewhat like your worst best friend. While the exposure properties gain from OTAs is undeniable, many hoteliers are asking themselves if the pleasure is worth the pain. […]
How Nustay is using big data to deliver a heavenly hotel match
One of the key trends of 2016 will be the growth in data-driven product development and a new start up is carving a niche in this space, writes Andrew Hennigan […]
Your Hotel’s Restaurant can Drive more Direct Bookings and Revenue
I recently spoke to a group of hoteliers at a digital marketing event in London and shared a number of best practices for driving more direct bookings through one’s vanity […]
Hotel Direct Booking Won’t Hurt Priceline and Expedia
Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies does not mean the sky is falling for sites […]
IHG reservation system advances with direct business on roadmap
InterContinental Hotels Group is pinning a lot on its new Guest Reservation System. GRS is being developed on a community model by Amadeus with IHG the first hotel company on […]
After book-direct push to squeeze OTAs, hotels offer incentives to agents
In the eyes of travel agents, hotels appear to be increasingly divided into “they love me” and “they love me not” camps. Among the former is JDB Fine Hotels & […]
HotelTonight joins mobile loyalty space with app tiered rewards program
HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on […]
Cloud IQ predicts shift towards conversion optimisation
There will be a shift in marketing budgets towards technology that helps travel firms convert their browsers into bookers in the next two years, according to an analytics specialist Cloud […]
Driving Direct Bookings Through Email Marketing
Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only […]
Analysis of how Expedia converts visitors into customers
$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and […]