booking

6 Contact Features That Increase Engagement and Bookings

Every hotel website has a “contact us” page, a page where people can find the most basic details. NB: This is an article from Screenpilot Such a passive posture, however, […]

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stack of coins with some flying off reflecting challenges for hotels around their adr

The rise of reservation re-sale (and why Airbnb is involved)

A robust cancellation policy is an integral part of the revenue management strategy for many hotels. NB: This is an article from Triptease Requiring a 24- or 48-hour notice period […]

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Which Direct Booking Incentives Actually Work?

As hotel and resort owners strive to improve margins by reducing the cost of guest acquisition, hotel marketers are increasingly focused on driving direct hotel bookings, with the major brands […]

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Hotels Must Simplify the Booking Experience to Compete with OTAs

The hotel industry has been losing booking share to the OTAs for several years, and the trend does not appear to be reversing any time soon. Phocuswright shows that U.S. […]

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Google Testing Variable Occupancy in Germany

An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single […]

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Is Direct Booking Really Best? Right Channeling May Be Better

There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]

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How to make your OTA bookings more successful?

OTAs, by definition, are online platforms that lets consumers book travel-related services over the internet. NB: This is an article by Hotelogix The rise of OTAs was an attempt for […]

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Supercharge Your Bookings With These 7 Simple Promotions

All you need for an effective promotion is a bit of creative thinking and smart execution. Here are some ideas to get you underway. NB: This is an article from […]

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The OTA battlefield: Legislation to loyalty

The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Hotel brands […]

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What if a direct booking was worth as much as three OTA reservations

Many hoteliers consider OTAs to be their best sales channel. “Reservations are always coming in from Booking.com,” we hear them say. Reality is, as usual, a little more complex than […]

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