booking

Today’s era of infinite data empowers revenue managers with ever-deeper insights into market dynamics. Monitoring competition and adjusting rates in near real-time has become a bare-minimum activity. Dynamic pricing and […]

Bleisure travel has seen a huge increase in the past two years. According to Expedia’s recent report titled Unpacking Bleisure Traveller Trends, there’s been nearly a 40% rise in bleisure […]

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]

Imagine for a moment your hotel website is not getting the amount of reservations you expect. You and your staff need more guests to come in and there are fewer […]

In a world dominated by big brands and businesses, where standardisation is the path to efficiency, customers consistently look for something out of the norm. This is clearly the case […]

Even if you’ve perfected the marketing of your hotel and are driving a high volume of traffic to your website or other listings, it doesn’t guarantee bookings. The sobering reality […]

Understand your audience. Know your product well. Develop a rate plan. Deliver it at the right time and via the right platform. There you have it. A SUCCESSFUL RATE PLAN! […]

Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]

Are you worried about the alarmingly high drop-off rates at the booking stage? You’re not the only one. 81.6%* of online travel bookings are abandoned according to a survey – […]

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right […]