booking
Mobile booking: Why responsive design alone is insufficient
As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By […]
Hotel’s Guide to Google Analytics: Metrics You Should Track
Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]
2017 Projected as a Record Year for GDS Hotel Bookings
Despite the rise of Airbnb among consumers, Travel Agents still predominantly book through GDS TravelClick, a global provider of innovative, cloud-based and data-driven solutions designed for hoteliers to maximize revenue and […]
Designing a Guest Loyalty Program to Increase Bookings and Revenue
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]
How to Drive More Direct Booking with Retargetting Ads
If you are doing things right, traffic to your site is strong and growing. People are visiting your site, and many of those people may book a stay at your […]
Five key tactics to increase corporate & group bookings
Hotel management is indeed a tricky job and requires hoteliers to don multiple hats to take various decisions. Every guest is unique and has set expectations to be fulfilled. While […]
If You Don’t Give Guests What They Want They’ll Go Elsewhere
The hotel shopping model is changing. We see it in the growth of vacation rental sites like Airbnb and HomeAway. We see it in the shift from cookie cutter chains […]
Hoteliers’ secrets of increasing direct reservations
With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman. Increasing the number of direct […]
How hotels can increase direct bookings out of season
It should come as no surprise that guests often visit a hotel’s website for more information on the hotel which they intend to book, but then are typically driven to […]
OTAs Are Fundamentally Breaking Guest Communication, Hotels Accept It
While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy and survival. Don’t get us wrong, […]