booking

While some segments can evaporate in hours, your direct online segment is much more stable. If your share of direct business is below 10% of your bookings, you can be seriously harmed

We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation

With an 80 day average buying cycle for travel, it is important to not let travelers who visit your website once fall through the cracks. Here are 3 ways to get them back to your site and book direct

Research by Which? suggests 80% of hotel rooms can be booked cheaper by going direct than through OTAs. Rate parity clauses were blamed, with UKHospitality calling for the UK to ban them.

Social Proof is a shortcut to decide how to act. Showcasing social proof on your hotel’s website can be your best friend when it comes to engaging online visitors and converting them into guests

You can learn a great deal from previous years’ bookings. When did people previously book for Easter? Longer lead-in from the US market vs. domestic? What was your rough occupancy?

Analyze and take time to improve OTA rankings for your property. Better ranking can make a huge difference in reaching a wider range of customers who would book your hotel and enhance revenue

Overbooking in hotels can be both good and bad, and it most certainly does get ugly, particularly with those on the receiving end of a nudge into another property or location

A common thread through these tips is they all move towards an optimized hotel website. Aware that this can be a tricky field, we have prepared a checklist: 50 ideas to boost hotel website conversion

Google will continue to want as many players advertising on its platform. OTAs and metasearch sites will need to adapt and evolve. It just means the industry is playing the game by Google’s rules