booking
Guest Personas and Bridging the Gap Between Browsing and Buying
Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guest are now closer than ever to brands and their representatives, making impersonal and generalized […]
What Hotels Can Learn From Google Mobile Booking Experience
Google makes no secret of its focus on mobile users. At the beginning of 2018 it rolled out mobile-first indexing and with it an entire ethos of mobile-first prioritization to […]
How Booking Behavior Varies Across Hotel Segments
A traveler’s behavior can vary not only with how and where they search and book, but it can vary depending on other experiences during their trip, such as their flight […]
Keeping Up With The New TripAdvisor
The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed […]
10 Ways to Bring in More Direct Hotel Bookings in 2019
In 2019, three key trends will have an increased impact on your ability to drive direct hotel bookings: the travelers’ shift to mobile, direct bookings facilitated through metasearch, and the […]
How to Manage and Combat Hotel Cancellations
Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. NB: This is […]
Take Advantage of New Trivago Filters to Boost Direct Sales
With a view to refining comparisons between different channels, trivago has introduced a series of filters that help the user easily identify the deals and the channels that meet all their requirements. […]
The State of Hospitality Distribution Report: Metasearch
Metasearch Is critical to the travel research process now finds new report, with 94% of travelers reporting that they use metasearch when booking hotels and 73% doing so regularly NB: […]
Why Casinos Hotels and Resorts Need a Better CRS and Booking Engine
Casino hotels and resorts have extremely complex operations that encompass gaming, accommodations, food and beverage, and entertainment. All of which are run by different departments and operations that run on […]
7 Sure Fire Tactics To Boost Your Emails Click Through Rate
Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. NB: This is an article from eTourism Here are 7 simple but powerfully effective methods to improve […]