booking
How to Reduce Customer Acquisition Costs of Metasearch Campaigns
Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out
Consumer Engagement with Travel Sites Dips with Resurgence of Covid
Consumer engagement started trending down in mid-June 2020 which, again, preceded a downturn in travel site visitation two weeks later

Netflix – What Can Hoteliers Learn From The Megabrand’s Success?
Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story
Inflection Detection: How Travel Brands can Capture Upswings in Demand
It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing
What do Changing Holiday Habits Mean for Europe’s Hotels?
With many countries still easing out of lockdown, people are reluctant to book far in advance even when hotels offer fully refundable bookings
How to Turn More Website Visitors into Confirmed Bookings
To encourage website visitors to book their reservations using your website, you need to make it simple and clear for them
The Latest Booking Trends in June 2020
The best way to move forward is to be aware of recent booking patterns, so we can make informed decisions and predictions. We’ve done an indepth analysis

Free Hotel Cancellation Policies are Now the New Norm
A fundamental shift is taking place in hotel policies with hoteliers increasingly offering free cancellation in a bid to convert bookings
Why is Booking the best OTA?
Ask yourself a simple question or step into your ideal customer’ shoes and try to book your hotel, first on BO and then through your own booking engine

Plotting (literally) the Hotel Comeback post COVID
It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings