booking

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.

We will demonstrate how travelers use their social media feeds to make booking decisions and what content your hotel should be posting to influence them.

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Forecasts project pent-up demand for travel experiences in the Asia Pacific region. Flexibility in marketing and delivering new experiences will be critical

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

We’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region

In order to prepare for the reopening and upcoming booking boom you need to have these key components of a highly converting website in place

Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue