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Guest Expectations in 2025 and How to Engage Travellers
As time passes and technology evolves, we enter a new era of guest expectations. It’s not enough to just meet their needs, the challenge is to exceed them

How Hotel Marketing Drives Revenue Beyond the Reservation
If the question is how do we create more revenue, generate more bookings, do more upselling, marketing cannot be ignored in this equation

6 Ways to Increase Revenue with a Hospitality CRM
If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]

Heading to ITB? So are our Expert Partners ….. Like to Meet?
With so much to see we thought it might be helpful to see which of our Expert Partners are exhibiting or attending ITB Berlin 2025

Customer-Obsessed: Why Your Hotel Should Embrace This Trend?
Being customer-obsessed in your hotel is not just a trend; it’s a philosophy that leads to sustained success, growth and enhanced reputation

7 Best Ways to Create Guest Journeys That Amaze Your Guests
One of the reasons why guest journeys have become so popular is because they help hoteliers deliver a seamless guest experience

10 Ready-to-Use Holiday Campaigns to Boost Bookings
With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

A Complete Guide for First Time Implementation of a Hotel CRM
We explore the dos and don’ts of implementing a CRM in your hotel for the first time, inspired by best practices with a focus on hospitality

Customer Effort: How Easy Is It To Stay In Your Hotel?
Customer effort is a metric used in hotels to measure guest satisfaction. It is all about how easy it is to stay in your hotel, from booking to post-stay

Hotel Guest Messaging: 14 Dos and Don’ts You Need to Know
When guest messaging is performed in the correct way, guests feel valued, the guest experience is elevated and so is the guest engagement