analytics

Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)

Revenue managers will need a new set of skills built on analytical thinking and cognitive flexibility to maintain effective revenue management decisions

By joining forces, Atomize and Juyo provide hotels with a solution that covers proactive, tactical price automation to reactive strategic data intelligence

Multiple touch points along the way help hotels digest and process the customer data and use that information to develop future strategies

A focus on gross operating profit per available room, or GOPPAR, is the key performance indicator that delivers and why RevPAR just does not always cut it

Let’s take a closer look at what data analytics are, how they affect the various aspects of a restaurant, and how you can use them to increase your revenue

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts

There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?

While most companies consider price sensitivity when making pricing decisions, the scores often don’t incorporate all factors and thus aren’t as accurate