analytics
Look Ahead, Not Back, to Forecast Demand
For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]
Understanding Online Distribution Channels
In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]
Amadeus slots a major piece into its merchandising puzzle
Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a Customer Experience Management system. The technology is central to the distribution giant’s vision […]
Mobile Trends for Revenue Managers
To say that the world has changed in the past ten years is an understatement. A decade ago, mobile phones were still primarily used to make phone calls, a ‘tablet’ […]
How to avoid “big data paralysis” – A Guide for Hoteliers
We have spent a good deal of time at the Analytic Hospitality Executive advocating for the value of big data for hospitality. Just a few months ago, for example, I […]
Moneyball: Big Data and Raising Your Hotel Company’s Batting Average
This viewpoint is about money and baseball. Hotel company financial executives are like the general manager of the baseball team in Michael Lewis’ book, Moneyball: The Art of Winning an Unfair […]
Redefining weekday hotel business
An analysis from STR Analytics looks at Hotel weekday versus Hotel weekend performance in the top 25 U.S. markets. When analyzing daily data, weekdays and weekends behave differently. Across many […]
Why Leading Scientists Call ‘Regrets and Denials’ “ Dirty Data ”
Historical demand has long been a critical component of dynamic pricing and Revenue Management Systems (RMS). An even more critical requirement for RMS is the unconstrained demand, which is the […]
My Place Hotels of America selects Revcaster to standardize and optimize rates
My Place Hotels of America, LLC, an expanding chain that meets the demands of the economy traveler with properties in 7 states implemented Revcaster competitive data intelligence to standardize and […]
IDeaS and TravelClick Announce Research & Development Partnership
TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, and IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, have […]