analytics

  Tom Bacon outlines some of the risks that arise from working with the ‘invisible’ systems of RM, big data and analytics systems Airline revenue management (RM) systems, like many […]

Hotel food-and-beverage operations have been increasingly profitable in recent years. However, successful hotel F&B operations can be difficult to replicate due to market-to-market differences, site differences and differences in guest […]

CRM data combined with audience data from website visits could give marketing campaigns a personal and relevant boost. David Benady reports Hotels and travel brands are sitting on a goldmine […]

For years, we’ve all been reading about the need to coordinate the activities of Revenue Management and Marketing into one synergistic Revenue Generation process. In practice what is really happening […]

“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]

The 10,000 or so hotel revenue managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well prepared […]

Europe is at the hard end of the revenue management discipline, but the lead on data and education comes from North America. Those who think revenue management is just one […]

Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients, with more than 25% of direct online revenue coming as a direct result of […]

The human tragedy wrought by natural disasters, such as the recent damage done along the Atlantic coast by Hurricane Joaquin, can be tremendous. The death toll within the United States […]

How hotel chains can put more heads in beds with smart marketing Acquisition costs for online customers continue to rise. Because of this, hospitality marketers need to be smart and […]