analytics

Airbnb Risky Tricks To Boost SEO

  NB: This is an article from All About Airbnb Airbnb has recently launched a new set of HTML widgets and badges to help hosts promote themselves and obtain more […]

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User Experience: Thinking Beyond Keywords in SEO

  NB: This is an article by Marco Braggio, an SEO expert and consultant with Leonardo Congratulations! You have a job working for Google. What? You didn’t know that you worked for […]

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The Data Driven Hotelier

  NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]

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Hey Big Spenders! Elite Traveler Insights

  NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]

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Predict the Future and Understand Consumer Demand with Pace Reporting

  NB: This is an article by Lance Abbrederis, Director Digital Experience at Sabre Predicting the future is quite a challenge – for most of us! But cutting-edge analytical tools […]

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How to Use Call Tracking to Grow Your Bookings

  NB: This is an article from NetAffinity Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to […]

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How to optimize travel search results with an analytics framework

  NB: This is a viewpoint by Tony Gray, senior director of North American Consulting Services at Webtrends. Recent news about Expedia’s Accelerator program for hotel listings has opinions swirling […]

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Will SERP Changes Impact Hotel PPC?

  NB: This is an article from FUEL The hotel industry has seen the Google SERP change pretty drastically over the past few years and the latest update was more […]

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Its time for the Moneyball of destination marketing

  Destination marketers are rising up. Or as some of them put it: geeking up. They’re daring to bypass their ad agencies and parse big data to figure how to […]

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2 Guest Segmentation Algorithms Every Revenue Manager Will Be Using

  NB: This is an article by Robert Hernandez, Revenue Discovery Analyst at Origin World Labs The most popular pricing algorithms are great for optimizing Rooms Revenue, but fall short when […]

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