analytics

Tom Bacon shares marketing lessons from Choice Hotels, and taps his own personal experience to find that marketing spend is more complicated than you think How do you assess the […]

If you are like most hoteliers, you have a website that links to a booking engine which sits on a domain other than your own. Having more than one domain […]

Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights about how earlier ad dollars perform […]

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are […]

SEO, three little letters that are immensely important to the success of your hotel. Search Engine Optimization (SEO) involves maximizing the number of visitors to your website by ensuring it […]

There’s arguably no other four-lettered word that has made quicker-and more impactful-moves in the hospitality industry than “data” has. With the ascension of the Internet igniting a brisk evolution of […]

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends […]

Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to what content they are […]

In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]

Propensity score modeling, also known as behavioral scoring, is a popular method of descriptive analytics which aims to calculate the likelihood of a user taking a particular action. In my […]