analytics

How do you communicate with your guests once they’ve made a booking? Before answering this, think for a minute about all the different ways a guest could book a reservation […]

From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take […]

You already know it’s important to implement strategies, track and analyse data, and tweak your approach to build revenue for your hotel. But where is the right place to start? […]

If you want a winning distribution strategy you need to keep on top of the data. NB: This is an article from Staah Unfortunately, it can become a rabbit hole […]

We live in an age where we know more about our hospitality customers than ever before. The question is, how well are you actually using the data available to offer […]

A player’s value can be boiled down to two functions. First is marginalization, i.e. the relationship between spending patterns and profit. How much revenue can I expect given a player’s […]

Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. […]

In today’s ever-evolving hospitality industry, what makes a great marketing strategy? One thing remains certain. In the hospitality industry, succeeding in marketing requires knowing your guests. And the best way […]

One of the arguments I continually make in this blog is that many Total Revenue Management efforts are being thwarted by the fact that managers are using the wrong measures […]

Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps […]