airlines
Hotel industry lessons in search that could apply to airlines
It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]
A defining moment for dynamic pricing and offers
With the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has also been a lot […]
Are hotels becoming more like the airlines when it comes to pricing
Are hotels becoming more like the airlines when it comes to how they’re pricing their rooms, especially by imposing stricter cancellation policies and other fees? It depends whom you ask […]
Is loyalty still relevant in the travel industry?
Everyone keeps telling us that loyalty is dead. It’s probably true, certainly in the low-cost airline market. But what they forget is that for many brands, it never really existed. […]
Blockchain: Beyond the Hype
In the past two years, “blockchain” has become a magic word, able to open doors and investor wallets, panic industry juggernauts, and guarantee headlines. But much of its power comes […]
Could customer experience become travel’s biggest profit driver
It is no coincidence; the most customer-focused airlines earn more than two times the industry average. Introduction Shortly after to embarking on its Always Getting Better customer experience programme, Ryanair’s […]
Strength in Global Economy Means Higher Travel Pricing in 2018
According to the 2018 Global Travel Forecast, travel prices are expected to rise sharply in the coming year, reaching nearly 4 percent increases in some sectors. Released today, the fourth […]
Leading airlines see leap in revenue generated from ancillaries
The world’s top ten airlines generate as much as 46% of sales from ancillary revenue, new research reveals. CarTrawler-sponsored analysis shows a big jump from five years ago, when the […]
OTA’s play role in helping airlines boost profits
OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]
Highly browsable experience improves travel brand visibility on Google
New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their […]