airlines
Why being passive can be unhealthy for revenue management
Too much intervention can be problematic but a balanced and active approach to airline revenue management works best. ‘Passive’ revenue management (PRM) takes human intervention out of the equation. It […]
Study reveals ‘true cost’ of air fare distribution
Carriers make inflated claims of distribution costs, a study has found. Airline claims that increased direct distribution will slash their cost of sales are pulled apart by an ‘Airline […]
Ancillary Revenue Survey Shows $44.6Bn Revenue Boost for Airlines
“Wealth is largely the result of habit,” German-American businessman John Jacob Astor once said. With ancillary revenue of $44.6 billion, it’s clear the airlines included in the 2017 edition of […]
Rebundled ancillary revenue makes a come back
‘Ancillary’ revenue is, of course, a growing portion of airline revenue. Some airlines are even reporting more than 40% of their revenue from ‘ancillary’ services, which generally refer to the […]
Airlines need to get creative and segment better
At one airline, the new promotional fare with a three-day purchase window isn’t selling. Another is finding that a large tourist boom in Costa Rica isn’t translating into sales of […]
Hotel industry lessons in search that could apply to airlines
It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]
A defining moment for dynamic pricing and offers
With the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has also been a lot […]
Are hotels becoming more like the airlines when it comes to pricing
Are hotels becoming more like the airlines when it comes to how they’re pricing their rooms, especially by imposing stricter cancellation policies and other fees? It depends whom you ask […]
Is loyalty still relevant in the travel industry?
Everyone keeps telling us that loyalty is dead. It’s probably true, certainly in the low-cost airline market. But what they forget is that for many brands, it never really existed. […]
Blockchain: Beyond the Hype
In the past two years, “blockchain” has become a magic word, able to open doors and investor wallets, panic industry juggernauts, and guarantee headlines. But much of its power comes […]
