airlines

Today, airline loyalty members represent between 20% and 70% of total pax depending on the airline, and it means there is a significant percentage of passengers who are not program members

Airline feedback is broken. Everyone knows it, but nobody will admit it. NPS has passed its expiry date, and yet airlines still rate themselves on metrics that don’t serve their passengers.

With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]

The future of the inflight connectivity industry is bright, with a growing number of airlines seeking to digitise their inflight experience in order to stay relevant. This demand is driving […]

It’s fair to say that airline loyalty is moving faster than ever before. More programs are making micro adjustments rather than waiting for the 10 year refresh.

Airlines face several static and dynamic challenges for which revenue managers are required to recalibrate their strategy in real-time. This brings a growing need for fresh data delivered quickly

Airlines have long wanted to move to so-called personalized pricing. They would like to sell online in ways that make it more difficult for a traveler to comparison-shop by the lowest price alone.

United recently reported that its booking curve had changed and that they needed to set aside more seats for passengers who book at a later date.

When guests arrive at your property, no one wants to worry about countless check-in paperwork. The same goes for the online experience. Keep your online check-in simple for a great experience.