airlines
Three steps for airlines to enhance yield management
Yield management refers to an airline’s effort to effectively manage supply and demand mismatches using scientific pricing strategies. It’s a practice that can be fine-tuned with the help of personalized marketing. […]
Data suggests airports are wasting time with mobile apps
NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]
Airlines: Don’t crowd the inbox
Ancillary revenue guru IdeaWorks has taken a detailed look at six airlines post-booking email marketing efforts and suggests that “simplicity can be a virtue”. Last December it made one-way […]
That New Hotel Charge You Really Hate? It’s Here To Stay
The hotel industry considered whom it most admired. The answer was: the airline industry. Yes, that wily cartel of misbegotten nickelers and dimers who delight in making planes narrower, […]
Travelport enjoys hotel booking role and payment IT growth
Travelport hopes to strengthen its position as one of the leading hotel distributors after seeing its total number of booked room nights increased to 65 million in 2015. The company has […]
6 ways to bring precision to Revenue Management
NB: This is an article by Tom Bacon for Eye for Travel Today it is possible to cut the data in so many different ways, but now is the […]
Tripadvisor airline reviews to change airline marketing
NB: This is an article by Shashank Nigam, CEO of SimpliFlying When was the last time you booked a hotel without reading a TripAdvisor review? 93% of travelers say that […]
Digital Commerce and API First
NB: This is an article by Brian Collins, Director of Product Development and Diarmuid O’Grady, Director Product Enablement of Datalex Digital commerce is steadily becoming the primary enterprise system […]
Airline APIs can help hotels secure more direct revenues
NB: This is an article by Mystifly Hotels will be aware that, dollar for dollar, it is easier to get additional revenues from existing customers than it is to […]
Lufthansa dismisses turn against distribution surcharge
Lufthansa claims it has not seen any bookings going the way of rival carriers despite a survey of agencies in Germany pointing to a major switch in recent months. The German […]
