ai

From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns

Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI

Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability

We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements

Dynamic revenue optimization is the practice of adjusting prices in real-time based on demand, market trends, and various other factors

Should revenue managers interact heavily with an AI RMS or trust automation? What is the impact of overrides on revenue?

The introduction of AI based systems marked a significant turning point in Revenue Management with algorithms, big data analysis and real-time processing

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

Successful implementation of AI in enhancing ancillary revenues hinges on a thoughtful approach that considers the technology’s impact on guests

Transitioning existing revenue management staff to an AI-driven approach presents its challenges that hotels must proactively address