ai

Vibe Marketing: The Automation Strategy Built for Small Hotels
Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice
The Pricing Trap: How Independent Hotels Are Breaking Free
More than half of property owners surveyed are still relying on manual pricing. It is no wonder the fear of losing bookings is the top challenge they face
How An AI Concierge Can Increase Revenue & Guest Experience
An AI concierge can transform hospitality by jump-starting the guest experience, increase operational efficiency and unlock new revenue streams
The Promised Use of AI For ‘Personalization’ Is Being Oversold
Personalization is a term used loosely these days but a better phrase for how it’s being used so far might be contextualized marketing

Co-Existence: The OTA Led Defence Against an AI Takeover
Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship
How Does AI Agent Operator Feel About Your Booking Engine?
We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room
Optimise for AI Overviews: Boost Hotel Visibility in Google Search
Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

Revenue Managers in the Age of AI – The End of an Entire Profession?
We look at the Revenue Managers current responsibilities and future developments of this role, as well as opportunities and challenges faced
Agentic AI: The Game-Changer for the Hotel Industry
Agentic AI driven agents don’t just analyze data, they act on it, learning from their environment and adjusting their strategies accordingly
Perplexity AI Introduces New Hotel Search Agent
Platforms like Perplexity, particularly as they develop agentic capabilities, might be the start of a transformation in how travelers find and book hotels