ai

AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking

As we move deeper into the era of AI-first strategies, the hospitality sector is discovering that AI agents are far more than automation tools

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

The idea of this test is simple: to use an AI agent to complete a hotel booking on popular booking engines. We started out with a few questions in mind:

Most of today’s agents are powered by LLMs, which generate probabilistic responses. These systems are powerful, but they’re also unpredictable

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it

The bottom line is an AI mindset moves hospitality from reactive to proactive. From standardized to personalized. From efficient to exceptional