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Vibe Marketing: The Automation Strategy Built for Small Hotels

Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice

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The Pricing Trap: How Independent Hotels Are Breaking Free

More than half of property owners surveyed are still relying on manual pricing. It is no wonder the fear of losing bookings is the top challenge they face

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How An AI Concierge Can Increase Revenue & Guest Experience

An AI concierge can transform hospitality by jump-starting the guest experience, increase operational efficiency and unlock new revenue streams

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The Promised Use of AI For ‘Personalization’ Is Being Oversold

Personalization is a term used loosely these days but a better phrase for how it’s being used so far might be contextualized marketing

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icons on mobile phone including well known ota companies asking if development of ai will make them less relevant

Co-Existence: The OTA Led Defence Against an AI Takeover

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

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How Does AI Agent Operator Feel About Your Booking Engine?

We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room

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Optimise for AI Overviews: Boost Hotel Visibility in Google Search

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

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skeleton in an apocalyptic landscape asking the questions in the era of ai is the role of the revenue manager dead

Revenue Managers in the Age of AI – The End of an Entire Profession?

We look at the Revenue Managers current responsibilities and future developments of this role, as well as opportunities and challenges faced

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Agentic AI: The Game-Changer for the Hotel Industry

Agentic AI driven agents don’t just analyze data, they act on it, learning from their environment and adjusting their strategies accordingly

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Perplexity AI Introduces New Hotel Search Agent

Platforms like Perplexity, particularly as they develop agentic capabilities, might be the start of a transformation in how travelers find and book hotels

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