adr

When ADR growth slows, the smartest revenue managers stop chasing rate for its own sake. What actually moves the needle is balance

Revenue management was never meant to stop at the room door and has now evolved into something more powerful and far more demanding

Headline metrics like ADR and even RevPAR can create the illusion of growth when the full revenue picture tells a different story

When topline performance starts to stagnate, it’s often not because of external conditions, it’s because the revenue strategy isn’t evolving with the market

Many assumptions continue to cloud the nature of hotel revenue management. These widely held beliefs can limit strategic thinking and hinder profitability

Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs

Whilst ADR gains can be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering

A dynamic pricing strategy seems simple as a first pass but as with all things, once you dig deeper, it can have repercussions for all parts of your hotel

With a 25+ year career in revenue, I cannot begin to count the number of times that I have been asked that very question. NB: This is an article from […]

Hotel expectations for different demand segments are mixed. Predictions for business transient demand and group demand growth have trended steadily downward