acquisition

3 Things Keep Hoteliers Awake: Acquisition, Distribution and Differentiation

Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy. NB: This is an article by […]

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Understanding Customer Acquisition Costs to Determine Value & Profit

Hotel revenue managers are experts at determining how much revenue a particular guest will generate. NB: This is an article by Rainmaker With their RMS, they use predictive analytics to […]

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Featured Articles
mind the gap reflecting how hotel digital marketing can bridge the gaps in a hotel commercial strategy
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
green apple and red apple being compared in the same way hotels compare themselves to others but this could lead to comparisonitis
Beat “Comparisonitis” as a Revenue Leader
left brain and right brain coming together reflecting impact of emotional intelligence in revenue management to drive profitability
How Emotional Intelligence in RM Drives Profitability
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