magnet drawing a block out reflecting the need to balance guest loyalty with new customer acquisition

Is Customer Loyalty Overrated? Acquisition May be More Profitable

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

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google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

Google Kills Metasearch Commission Bidding (CPA): What Next?

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

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trivago logo for mirai article about their new net cpa on consumption offering

Trivago Introduces its New Net CPA on Consumption

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

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Navigating the Costs: Smart Hotel Marketing Acquisition Strategies

We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance

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Exploring Costs and Tools in the Seven-Step Guest Journey

By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest

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How to Calculate Hotel Guest Acquisition Cost (GAC)

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

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Hotel Profit Leaks: Effectively Manage CAC and Employee Turnover

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

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Guest Acquisition Cost: Everything Hoteliers Should Know

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

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Acquisition, Experience and Loyalty: The New Rules for Travel

So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?

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Rising Guest Acquisition Costs & the Value of Direct Booking

Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from […]

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