acquisition
Hotel Profit Leaks: Effectively Manage CAC and Employee Turnover
Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels
Guest Acquisition Cost: Everything Hoteliers Should Know
If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success
Acquisition, Experience and Loyalty: The New Rules for Travel
So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?
Rising Guest Acquisition Costs & the Value of Direct Booking
Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from […]
3 Things Keep Hoteliers Awake: Acquisition, Distribution and Differentiation
Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy. NB: This is an article by […]
Understanding Customer Acquisition Costs to Determine Value & Profit
Hotel revenue managers are experts at determining how much revenue a particular guest will generate. NB: This is an article by Rainmaker With their RMS, they use predictive analytics to […]