acquisition

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance

By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?

Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from […]