acquisition

Guest Acquisition Cost: Everything Hoteliers Should Know

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

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Acquisition, Experience and Loyalty: The New Rules for Travel

So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?

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Rising Guest Acquisition Costs & the Value of Direct Booking

Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from […]

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3 Things Keep Hoteliers Awake: Acquisition, Distribution and Differentiation

Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy. NB: This is an article by […]

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Understanding Customer Acquisition Costs to Determine Value & Profit

Hotel revenue managers are experts at determining how much revenue a particular guest will generate. NB: This is an article by Rainmaker With their RMS, they use predictive analytics to […]

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