Direct bookings are paramount for hotel brands to succeed today but the performance management of this channel is often not sufficient. Data analytics can help you better understand your direct channel results but the real value comes from being able to see how your brand compares to the market so you can identify opportunities for growth.

In this guide, you will learn about a brand-new KPI framework which explains the key direct channel metrics you should be focusing on when benchmarking your hotel brand’s performance, from RevDirect to Disparities Frequency.


  • Benchmarking your direct channel
  • Top 10 KPIs to focus on
  • An introduction to each metric
  • How it is calculated
  • Why it is important
  • How to improve your results
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