Consumer protection in online marketing is a hot topic these days. Consumer awareness is a big win in the hospitality industry, where deceptive practices have been going on for years, […]

User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a guest may create about your hotel including social media posts, […]

Just how do guests dwindle down their hotel selections during the online booking process? Two hospitality professors aimed to find out, looking beyond clickstream analysis by using eye tracking to […]

Hotel performance in major North American markets experienced positive growth in rate and occupancy, according to data from the June 2015 TravelClick North American Hospitality Review (NAHR). “As we move […]

Revenue strategy is probably the newest profession in the hotel industry and one more important than ever. At the dawn of the discipline, the GM or director of marketing at […]

Metro Atlanta is one of the Southeast United States’ premier metropolitan areas and strongest hotel markets. The market is broken up into seven primary submarkets, containing central and suburban areas: […]

For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]

Big Chinese online intermediaries are diligently pursuing new opportunities as part of their respective growth strategies and strengthening of international hotel content via direct contracting deals is a part of […]

The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), has announced the results of its latest GBTA BTI™ Outlook – Western Europe report, a […]

In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]