6 marketing tactics to maximise your hotel’s revenue growth
A disciplined approach to revenue management, backed by the appropriate technology, is essential for hotels looking to optimise their revenue and returns. Today’s consumer has more purchasing intelligence, putting greater […]
Asia Pacific Quarterly Market Update: Volume 4
Horwath HTL have teamed up with STR Global to produce quarterly market updates on the Asia Pacific Hotel Market; Each report includes overviews and breakdown of the Asia Pacific markets […]
Top 10 Hospitality Industry Trends in 2015
Millennials have become the fastest growing customer segment within the hospitality industry: Exploration, interaction and experience are the major focus of Millennials who are willing to pay more for a greater […]
It’s Revenue Management, Not Revenue Miracles or Five Results RM Can’t Deliver
Believe or not, after a decade of the great Revenue Management proliferation throughout the hotel industry (2004-now), there are still a majority of properties that are just waking up to […]
4 top tips for lowering your hotel distribution costs, commissions and overheads
Hotel distribution costs are on the rise, as the march towards travel industry consolidation continues. Indeed, four brands – Expedia, Priceline, Orbitz Worldwide and Travelocity – dominate 95% of the OTA […]
Airlines unlock big data benefits
The growing influence of accessing big data has undoubtedly captured the attention of airline companies, and influenced how they make strategic investments. According to Dean Bibb, VP Eastern Europe, Middle East and Africa at technology […]
Will TripAdvisor booking arm disrupt OTAs?
Will TripAdvisor’s instant booking option create tension between the review site and OTAs? The company’s CEO says the relationship is a work in progress. Before I book any hotel, I […]
6 ways to promote your hotel and increase revenue with email marketing
Increasing competition in today’s online business climate has necessitated more diversified marketing and distribution strategies for hotel operators. But while it’s important for hotel marketers and revenue managers to consider […]
Factor to Consider When Developing a Pricing Model
As marketers flex this analytical muscle they are able to develop a variety of models – from marketing mix to attribution, from segmentation to pricing; We’ve been involved in a […]
What is Value Based Pricing?
Value-based pricing aims for prices to reflect the value customers associate with a product or service offering. Simple enough to state, but what does this mean? In the mind of […]
