Japanese leisure travellers are using OTAs to research their international trips but prefer to book at the website of a traditional offline agent. The findings came out of research group […]

“SEO is dead” is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update. It’s always a wild exaggeration of course […]

If the general manager is the captain of the hotel ship, the director of revenue needs to be a strong first mate. The GM and the director of revenue need […]

Consumer protection in online marketing is a hot topic these days. Consumer awareness is a big win in the hospitality industry, where deceptive practices have been going on for years, […]

User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a guest may create about your hotel including social media posts, […]

Just how do guests dwindle down their hotel selections during the online booking process? Two hospitality professors aimed to find out, looking beyond clickstream analysis by using eye tracking to […]

Hotel performance in major North American markets experienced positive growth in rate and occupancy, according to data from the June 2015 TravelClick North American Hospitality Review (NAHR). “As we move […]

Revenue strategy is probably the newest profession in the hotel industry and one more important than ever. At the dawn of the discipline, the GM or director of marketing at […]

Metro Atlanta is one of the Southeast United States’ premier metropolitan areas and strongest hotel markets. The market is broken up into seven primary submarkets, containing central and suburban areas: […]

For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]