Travelzoo to grow hotel search and China bookings
Deals publisher Travelzoo appears to be pivoting towards hotel search, eyeing up China and taking a quality not quantity approach to new members, according to a growth strategy overview […]
7 Content Marketing Hacks For Travel Brands
NB: This is an article from Puzzle Partner, a boutique marketing agency that specializes in travel and hospitality From startups to Fortune 100, companies of all sizes struggle with keeping […]
Expedia Introduces Bidding for Hotel Listings
In what may ultimately develop into a massive change in the way online travel agencies and hotels do business with one another, Expedia Inc. has quietly introduced changes in […]
Human element deters hotel dynamic pricing
NB: This is an article from RepresentAsia, specialists in Sales & Marketing representation throughout South East Asia Dynamic pricing is becoming more important, according to sources, although any rapid […]
How Can Hoteliers Maximize Revenue from Google
Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google […]
Independent Hotels sleepwalking into era of increased OTA dependency
NB: This is an article by John Kearney, Director of Hotelient For over 15 years that I have been within this industry, Independent hotels here in Europe have been always […]
In 2016, ADR Reluctantly Takes the Driver’s Seat
An updated lodging forecast released today by PwC US expects revenue per available room (“RevPAR”) growth in 2016 to continue, increasing by 5.5 percent, despite signs of potential economic concerns. […]
Is Airbnb a Legitimate Threat to the Hotel Industry?
Less than a decade since its launch, Airbnb has already emerged as a significant threat to the hotel industry, according to a recent study from CBRE Hotels’ Americas Research. […]
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
6 ways to bring precision to Revenue Management
NB: This is an article by Tom Bacon for Eye for Travel Today it is possible to cut the data in so many different ways, but now is the […]
