There are two important aspects of guest value: share of wallet and time. It begins with determining what the economics of the guest look like

In the ever-evolving hotel industry, strategically benchmarking room revenue cannot be overstated. RGI, ARI, and MPI trio are the beacons guiding hotels

Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages

In years past travel has been a means to escape life, recent research shows travel is life in 2024 with three quarters revealing they feel more alive when on vacation

Budget season is upon us, and around the world hotel owners and operators are buried deep in data trying to come up with 2024 performance numbers. NB: This is an […]

TikTok is tempting for any hotel marketer to jump at, but before recycling and uploading your Meta ad creative, beware, it requires a unique content and targeting strategy

Many hoteliers underestimate the power of customer data, making it a focus in your strategy is a reliable way to ensure your hotel maintains a competitive edge

Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

Those CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose

By adopting these tactics, your hotel can stand out, win over event attendees, and boost direct bookings. Don’t miss the chance to turn local events into direct booking victories!