Now it’s time to get an even bigger return on those efforts by sending Facebook users straight to your online booking engine

The principle that “all revenue is created locally” is a compelling rationale for leaning towards decentralization for hotel revenue-generating functions

A recent survey found nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels use social media in 2023?

Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams

While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists

How do you balance the expectations of guests – and what they’re willing to pay – with effective sustainability practices that work towards real change?

Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately

The right approach for your property will depend heavily on factors like proximity to an Olympics venue, guest needs and revenue generating services on site

Where consumer expectations and industry landscapes continually evolve, sticking to a single-dimension strategy like an RMS for room revenue is insufficient