Craving a taco for lunch? No need to go to your nearest Taco Bell or even download the app. You can just summon TacoBot on messaging platform Slack and even […]

  NB: This is an article by Tim MacDonald of Concur As companies worldwide grapple with the rise of direct booking, suppliers are accelerating this industry shift by bringing strong […]

  Multichannel attribution is hot topic for travel marketers. Tom Bacon shares three tips for getting it right As we all know, most travel planning has become more complex, less […]

  NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]

  In line with the chat app movement, the integration is expected to further Facebook’s outreach Having opened up its Facebook Messenger Platform for developers to integrate their services into […]

  THE rapid growth of services like Uber and Airbnb over the last decade make it clear that the “sharing economy” is not a passing trend. These businesses are causing […]

  The chat bot is back in a big way, thanks to the rise of mobile texting and messaging apps. Its full name is actually “chatterbot,” and its has a long history, […]

  What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]

  NB: This is an article from ALICE Too little of it…or too much. That’s the data paradox. In certain instances, like trying to understand employee productivity, there’s little data […]

  Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their […]