If the person at your hotel in charge of room booking is singularly focused on top line revenue, there’s a chance you’re missing out on bottom line profit. As booking […]

Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So then why continue to manage online marketing the “old fashioned way” […]

With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively? Chances are, not as much […]

  A Contexxt executive at the MMA Mobile Automation and Programmatic Leadership Forum stressed the need for marketers to pivot their programmatic spend toward millennials and invest more heavily in […]

With Facebook making headlines this week as it launches ‘ Bots on Messenger ’ where does the travel industry stand? Pamela Whitby takes a look ‘The chat bots are coming’, […]

NB: This is a guest viewpoint by Stefan Tweraser, CEO of SnapShot. When you venture into the back-of-the-house in a hotel, it’s surprising to encounter a battlefield of broken furniture, […]

NB: This is an article from SnapShot It seems like a common point of discussion nowadays: big data’s growing importance in the hospitality industry. And the opportunities it affords hoteliers […]

Everyone wants to use Instagram for sales, and Starwood is hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform LiketoKnow.it to let users […]

Microsoft and Facebook have launched the “Bot Framework” and “Bot Engine” respectively, which lay the foundations for companies to use services like Skype and Messenger as rich customer-centric conversation platforms. […]

High-end fashion brands are turning to Facebook Messenger as their modern concierges. At Facebook’s F8 developer conference on Tuesday, the company announced the launch of its chatbot tool, opening it […]