Increase Your Hotel Revenue with a Story
In the hotel business there is one constant challenge– how to best engage a potential guest and increase financial success for the property. To meet this challenge, hoteliers have turned […]
Why OTAs are a necessary evil
Although the hatred for the OTAs seems to have lessened slightly over the past few years, there are still many hoteliers who are adamantly against listing their rooms on OTAs. […]
Washington hotel supply is up. Will demand keep pace?
Among the new hospitality names checking in to Washington this year: The Trump International Hotel Washington, D.C.; the Pod D.C., and the MGM National Harbor. They are among 14 new […]
Time pressure on mobile path to travel purchase
Few people doubt the travel industry maxim that consumers using mobile devices are more typically under time-pressure than those using laptops or desktops. But how does time pressure affect consumer […]
Changes to the TripAdvisor Popularity Ranking Algorithm
Why We Changed the Popularity Ranking Algorithm Over the past decade, the volume of reviews and opinions on TripAdvisor has increased exponentially – from six million in 2006 to over […]
What Americans Really Think About Airbnb
In less than a decade Airbnb, the San Francisco-based home-sharing platform worth an estimated $25.5 billion, has become one of the biggest disruptors in the travel space. And the industry for whom […]
Navis, revenue tech for independent hotels, ups ambition
Navis may have been founded in 1987, but you could say that the boot-strapped technology company, which focuses on serving independent resort hotels, has sped up its metabolism lately. The […]
Loyalty Programs Growing Members Faster than Engagement
As major hotel chains make a big push this year to increase the size of their loyalty programs through book-direct campaigns, they might take satisfaction in the fact that their […]
4 social tips for travel marketers
Cue the selfie of your deskmate bungee jumping in New Zealand, the photo of your hot neighbor surfing the North Shore, and the video of your nephews building a sand […]
Why independent hotels should note direct bookings drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]
