8 Ways Hotel Marketers Can Avoid Looking Foolish

  NB: This is an article by Tambourine Even the most suspicious and perceptive people can fall for cleverly executed April Fools jokes.  As hotel marketers, we have so many details, […]

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Digitalisation of hotels to keep guests coming back

  NB: This is an article by Anton Schubert, head of design at Futurice One of the most talked about announcements in the British Chancellor’s Budget last month was the […]

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11 ways to boost midweek occupancy and revenue

  NB: This is an article from SiteMinder It can be easy, and very tempting, to think that slashing rates to virtually nothing will sell more hotel rooms and increase room revenue […]

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Strengthen Your Direct Bookings: Use Customer Personas

  NB: This is an article by NetAffinity Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford (played by Leonardo Di Caprio) asks a friend […]

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Forecast Accuracy? Who Cares?!

  NB: This is an article by Kriya RevGEN “How accurate is my forecast? Well…it’s very accurate – usually falls within the industry standard 5% variance for a monthly forecast, […]

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Half a Billion Dollars in Direct Hotel Room Revenue

  NB: This is an article by Tim Sullivan, President of Cendyn/ONE Leveraging over 120 million CRM Guest Profiles representing 35 billion unique data elements, Cendyn/ONE delivered 1.2 billion personalized […]

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Is Airbnb affecting hotels in Sydney?

  Airbnb’s presence in Sydney is growing, but it does not appear to be having a significant impact on the city’s hotel performance, a new report has revealed. STR this […]

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Travel Image SEO to Get More Google Image Search Traffic

Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]

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Were reaching the tipping point in mobile commerce

  Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention. Have […]

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Fragmented Performance Dampens Spring Hotel Outlook

NB: This is an article from TravelClick While new bookings are up at the start of the spring season, with 17 of the top 25 North American markets showing committed occupancy* […]

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